CONSULTINGAccelerating growth using an integrated executional plan
SITUATION
Nearly two years post-launch, a major pharmaceutical company wanted to further accelerate growth for its largest brand ahead of competitive entrances
APPROACH
Leverage client organizational knowledge and Luminas strategic expertise to support marketing initiative:
Conducted internal workshop with sales leadership to identify issues
Synthesized brand opportunities and challenges
Gathered cross-functional feedback to overlay cost/effort and likely impact of potential tactics
RESULTS
Identified “strategic levers” for performance acceleration
Prioritized top barriers associated with each growth lever
Determined short and mid-term activity plan
Identified training opportunities
Created KPIs/associated measurements to monitor performance
IMPACT
Identify quick-wins and other cross-functional solutions
Increase Treatment Rate by nearly five percentage points in less than a year
Grow share of patients
Cementing brand as the SoC within the treatment landscape