Accelerating growth using an integrated executional plan

impact summary

Identified quick wins and other cross-functional opportunities to grow treatment rates by nearly 5% and gain share of patients, cementing itself as the SoC within the treatment landscape

Accelerating growth using an integrated executional plan

SITUATION

Nearly two years post-launch, a major pharmaceutical company wanted to further accelerate growth for its largest brand ahead of competitive entrances. As a result, the Team looked to Luminas to enhance efficiency and effectiveness by hyper focusing on areas to unlock opportunities.

APPROACH

Using a multi-pronged approach, Luminas:

• Identified key insights to pinpoint challenges and opportunities across strategic levers for performance acceleration

• Collaborated with cross-functional teams to prioritize opportunities and develop quick-win solutions for a mid-term impact

• Conducted a workshop ​with sales leads to understand their perspective and inform key training opportunities

• Determined KPIs / associated measurements to monitor performance

RESULTS

Luminas was able to:

• Uncover top barriers associated with each growth lever and pressure test cross-functional opportunities based on effort and impact to grow the market and gain share of patients

• Increase Treatment Rate by nearly five percentage points in less than a year

• Identify & develop quick-win solutions for a mid-term impact