STORYTELLINGBringing the patient voice to life for a rare disease launch
SITUATION
A biopharmaceutical partner was preparing to launch a new indication in a rare gastrointestinal condition. They wanted to educate a cross-functional team and build empathy for the patient experience. Together, we created a film designed to bring authentic patient stories into the room to energize the team for launch
APPROACH
To meet an accelerated timeline and bring realistic patient voices into the launch, we leveraged a streamlined workflow built on deep expertise:
Recruit: Secured four rare-disease patients and three HCPs willing to share their stories on camera in half the typical timeline
Interview: Conducted in-home interviews that captured both the clinical realities and personal impact of the disease through realistic, uninterrupted conversations
Storyboard: Identified the themes the team needed to understand, from the diagnostic journey and hidden disease burden to emotional and treatment challenges, then crafted a narrative that brought those experiences to life
Deliver: Produced both long- and short-form films that wove together patient and HCP perspectives into a single, compelling story tailored to different audiences
RESULTS & IMPACT
We delivered an emotionally resonant patient-experience film on an accelerated timeline, helping the brand team launch with greater empathy and a deeper understanding of life with a rare chronic condition. We did this by:
Delivering a finished film ahead of schedule, showcased at the client's launch meeting
Enabling stakeholders to speak about the condition with real empathy
Fostering richer conversations about patient needs to support launch readiness